Krzysztof Bialas (Founder) – A successful and distinguished businessman, with an extensive experience in leading projects in various industries; starting from events, real estate, and production, in addition to a growing investment portfolio in technology and media. His achievements are widely recognized and award-winning across Poland, England, Switzerland, and Germany.

On his journey through different sectors and markets, Bialas was advertising in all kinds of media, and never felt satisfied with the results. He was always looking for a solution that  bridges advertisers and audience and creates equal chances of reaching them regardless of the size and budget of the company. The question was how to guarantee, that investment in advertising will have a true impact on the market. The answer was to change the rules of the game by integrating television and online advertising. The practical answer of this courageous and bold idea was the technology that gave birth to the Smarty System.

The company was founded in central Europe and the pilot model was first tested in Poland in 2013. The technology and concept proved to be successful beyond measures as it changed the standards of the advertising industry. Poland, known to be resourceful in talented programmers, was a perfect place to develop the product, perfect the software, and STB hardware. In 2015 Smarty technology was presented at IBC technology fair in Amsterdam. The patent was issued, and Smarty became the first and only solution of its kind in the world. Today, Smarty’s technology is being implemented across UAE, USA, and UK.

With the UAE being the new business and innovation capital of the Middle East, Bialas has set base in Dubai to serve as a hub for further expanding his business portfolio and investments across the MENA region.