Smarty is international advertising company offering TV advertising for businesses of all sizes and gratifying program for TV viewers.
Smarty is a:
The mission of Smarty is to change the way that people perceive advertising industry. The aim is to create a trend of equality; first between big and medium and small businesses with various budgets. All deserve to get the best chance to advertise their goods and services on TV, as its the most powerful media ever existing. Secondly, our service provides even and fair, a mutually beneficial relation between advertisers and target group. Every advertiser pays money to reach potential clients. Why not share the income with the people who see the ad? Every individual participating in Smarty is our top priority target, as the advertising exists for them. So as Smarty.
Chris Bialas (founder)– Born in Poland on the same day as Steve Jobs, former sportsman, one of best sales professionals in his country. As a business angel has extensive experience in leading projects in various industries; starting from events, real estates, and production, and ending in lately growing investment portfolio in IT, technology and media. His achievements are recognized and awarded in Poland, England, Switzerland, Germany. Currently expanding at MENA region and living in Dubai UAE.
On his journey through sectors and markets, he was advertising in all kinds of media, and never was satisfied with the results. In 2011 he asked himself a question, how to make a bridge between advertisers and audience and how to make chances of reaching the clients equal, regardless of the size and budget of the company. How to guarantee, that investment in advertising will have a true impact on the market. The answer to the question was, he will need to change the rules, by integrating television and online advertising. The practical execution of this courageous and bold idea was technology which gave birth of Smarty System.
The origin of the company is central Europe. The pilot had a place in Poland in 2013, where the technology and concept have proven to be successful beyond measures, as it changed the standards of the advertising industry. Poland, known to be resourceful in talented programmers, was a perfect place to develop the product, perfect the software, and STB hardware. In 2015 Smarty technology was presented at IBC technology fair in Amsterdam. The patent was issued, and Smarty is the first and the only one of its kind in the world. Currently, implementation of Smarty technology takes place in UAE, USA, and UK.